11 Makeup Tips All Older Women Should Know.

    There are thousands of beauty tricks that make a difference in your looks — especially if you’re a woman age 50-plus. But who has time for all that? Let me show you a shortcut to the best of the best. As a beauty editor, I’ve watched top pros use these tips on magazine shoots with grownup celebs and everyday women for decades. They’re timeless and do work. Here are 10 from my greatest hits list.

    1. Test makeup in the right places 

    Swipe lipstick on your thumb and foundation, concealer and shadow in the web between thumb and forefinger. No more wiping clean the store tester and applying to your face or the back of your hand, please. Not only is it unhygienic, but it’s also not realistic. Test on the skin similar to the area where the product will be used. The soft, fleshy blue-red pad of your thumb is more like actual lip skin and gives a truer idea of lipstick shade and texture. The web of skin near your thumb is thinner, looser and crinkled — it will show how to face makeup or eye shadow will look when applied, blended and worn.

    2. Apply skincare upward and outward

    It really does help counteract gravity, and it sidekicks saggy skin and deep expression lines. Blend on creams, serums, and oils in gentle sweeping movements, working from the center of your face outward. In the short term, it gets the circulation going, helps products melt into the skin and feels soothing — in the long term, it minimizes the downward pull. Makeup artists, day spa aestheticians, facialists and the teeny print instructions sheet that comes with luxury face creams wouldn’t have it any other way! Start at the base of your neck and work upwards to the jawline. Then sweep outward along the jawline, from chin to ears, beneath the nose to cheekbones to temples, in a big C. Blend eye cream from the inner eye near the nose, in a hammock following the under the eye. You’re subtly lifting the face as you massage up and out.

    3. Apply brow makeup before eye makeup, not after 

    Unless you've got tattooed or microblade your eyebrows, or have genetically gifted strong full brows — your own isn't what they wont to be. Filling and increasing your brow shape before jumping to liner, shadow, and mascara gives your eye area a brand-new bigger frame. This “window” will affect what percentage eyes makeup you would like or want — and perhaps it isn't the maximum amount as you thought. Dark hair? Go one or two shades lighter in brow makeup. Light hair? Go one or two shades darker in brow filler.   

    4. Start and stop brow makeup where it should


    Improving or inventing mature brows may be a biggie, but we frequently pay an excessive amount of attention to fullness and shape, not length. this is often why even “corrected” brows come short. Line up any pencil vertically from the surface corner of your nose to align together with your inner eye corner. this is often where your brow should begin. Fill in your brow with small, hairlike, upward pencil strokes, then angle the pencil from the nose to the outer corner of your eye. this is often where your brow should end. Warning: don't follow the downward curve of brow hairs that droop. Instead, cheat the road outward for a straighter look, and pluck hairs that drag your eye down. Comb brow hairs up, and fill from rock bottom to top with pencil and/or powder.

    5. Our faces become more asymmetrical with age. Don’t fight it

    By age 50, unmatched features are the norm. One brow could also be higher or differently shaped than the other; your top lip may have thinned to an almost invisible line, while rock bottom lip remains pouty. On your face, you'll see that one side is more lined and crinkled than the opposite (usually the side you don’t sleep on is higher, firmer, less lined). It’s all OK. These quirky little “off” things give your face personality and individuality. Don’t strive to mask differences with makeup.  

    6. A makeup sponge is for adding moisture, not makeup 

    Here’s a serious secret: Unlike fingers, makeup sponges suck up tons of face makeup. you finish up using more makeup for every application and running out of that bottle or tube very quickly. The costlier teardrop sponge is trendy, but those triangular ones are around forever and do the work even as well. Use them to freshen a makeup overdose or retouch makeup during the day or evening. Simply run a makeup sponge under warm water, squeeze out the surplus and dab (press, don’t swipe!) your face right over your makeup. It removes any excess color (too much foundation, blush or bronzer, for example) or makeup that has settled in crevices and features. Carry one during a Ziploc bag in your handbag, and clean it often. 

    7. Create a new eyelid crease 

    Aging eyes are beautiful, but when deep, hooded or saggy, they rob your lids of space. This puts the stress on the droopy overhang and diminishes eye size and shape. When applying makeup forget the old rules about employing a light shadow on the lid and deeper color to contour. Instead, go darker on the lids with a medium shade (anything from gray to light brown), and blend it from the lash line straight up and over your real crease to increase above it. Keep the sting of the arc soft. This new fake crease is an illusion that expands lash to crease space, pushes back the overhang and makes eyes look bigger and stronger in shape — even before you get to liner!.

    8. Work your eyeliner strategically

    Stop applying liner on autopilot. Vary placement and line thickness consistent with a selected goal — and this might differ daily. You can, for example: rim upper and lower lids to actually emphasize eye shape and draw attention faraway from underage bags or lines; line the upper lid at the lash roots and beneath them within the waterline to bring deepest eyes out; widen the highest lid liner slightly at the outer end to lift the eyes; use a gray or brown liner rather than dark, inky black or chocolate for a softer look; line the lower waterline with a beige eye pencil to wipe out redness. the choices are endless. 

    9. The center of your face is where you need the most makeup coverage

    Stop obsessing about those cheeky brown spots — nobody else is even noticing them. Start at your nose (bridge to beneath nostrils) and its surrounding area, since this is often where redness, dark circles, broken capillaries, enlarged pores require coverage. Apply foundation or your beauty balm/color-correcting (BB/CC) cream within the center, and blend outward from there toward hairline, jaw, and ears, sheering the feel as you go. Then for round two, re-evaluate the world again, employing a foundation brush during a back-and-forth motion every which way, like painting a wall. This forces the makeup and skin to melt together seamlessly rather than lying on top. Aim for subtle coverage with skin visible beneath. 

    10. Manipulate your same old lipstick’s  texture and shade

    You already know to line and filling in lips with a lip-toned pencil will prevent ring round the mouth and hold the colour , but you don’t know this: you'll turn any lipstick into a more matte or muted one by blotting with a tissue and satin or matte powder — select from pressed to lose, even blush, a peachy, rosy, tawny eyeshadow or bronzer — any kind works. This tip softens the design of too bold bright or deep berry shades, too. Want more shimmer or shine that won’t get sloppy and slimy? Apply your usual lipstick and dab it with a glittery, shimmery powder as above. 


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